What's the license key for and where can I find it?

Your license key is given to you in your purchase receipt, which you receive via email after a completed purchase.

The licenses key is a string of random characters. It entitles you to two things:

1. Automatic Updates. You can activate your license key in the plugin/theme settings on your WordPress site. Doing this gives you access to automatic updates within WordPress. That means when the plugin/theme is updated, you'll receive a notification about the update automatically and you can download it from inside WordPress.
2. Support. In order to have access to the support centre, you need a valid license key. Your license key will be checked and verified before any help is given. This is to ensure a valid purchase.